北京大学信息产品设计暑期课

Summer School of Information Product Design @ PKU

信息产品是指运行在智能手机、平板电脑、PC等设备上的具有产品形态的各种智能程序和网络应用。随着互联网技术发展,信息产品已嵌入到家电、厨具、汽车等日常用品和工业产品中,如互联网电视、可穿戴设备、智能汽车等,成为全行业发展的强劲动力。

信息产品的设计,需要创新的头脑、跨学科的知识、实践操作能力与全球化的视野。为培养这样的人才,北京大学信息管理系KVision团队2012年创立了“信息产品设计”国际开放暑期课。该课程采用国际合作、校企合作、跨学科合作的运作方式,在全球范围内邀请学界名师和业界的资深设计师、工程师共同参与授课。课程采用项目驱动的方式,将来在全球的众多专业的学生组成团队,为现实问题提供解决方案。

本课程已成功举办了两届。在以往的课程中,有北京大学、美国华盛顿大学、中央美院、人民大学等名校,也有百度、阿里巴巴、腾讯、谷歌、创新工场等业界巨擘。课程吸引了来自全球近百所高校的学子,包括:北大、清华、人大、中央美院、电影学院、北航、北邮、传媒大学、武大、浙大、中山、卡内基梅隆(CMU)、伯克利(Berkeley)、伊大(UIUC),以及英国、澳大利亚、香港、台湾等地的学生。所涉专业十分广泛,包括信息管理、工业设计、视觉设计、交互设计、计算机、软件工程、电子工程、心理学、传媒、社会学等等。2014年的暑期课将由北京大学与美国华盛顿大学联合筹办,面向全球招生。课程将由中美两国的高校和企业联合授课,选择中美企业所面临的共同问题,由中美双方的学生设计跨文化的解决方案。欢迎有兴趣企业加盟课程筹建(WPDesign.pku[AT]gmail.com)。

Web products refer to various kinds of Internet applications which run on mobile devices or PCs, such as Angry Bird, Evernote, Tumblr and Twitter. Nowadays with the rapid development of the internet, especially the Mobile Internet, web product manager, designer and developer have become the most promising positions in the job market. Different from traditional software development field, the study of web application is interdisciplinary science that comprises principles of UCD, user experience, interaction design and product operation. Therefore, to design and run a successful web product,the professionlas have to possess a complete skill set, which not only includes the basic programming skill which is required by traditional software development, but also embraces the user research and analysis skills, the information architecture design, interaction design and visual design abilities, and the business planning, product operation and teamwork knowledge.

Our course is a creative graduate course jointly taught by experienced lecturers from both academia and industry. Well-known professors from top universities (inc. Peking University, Central Academy of Fine Arts and University of Washington) and senior designers and engineers from famous Internet companies (inc. Alibaba, Google, Innovation Works, Tencent and Xiaomi Tech.) will teach the entire process of designing and developing web products, including Internet trend analysis, user requirement analysis, user-centered design method, user study technique, interaction design, usability test, brand marketing, and start-up business model. During the course, students will be grouped into small project teams to brainstorm a product idea and carry out the design. At the end of the course, student works will be evaluated by a panel of experts. Finally, surprising awards, internship positions, even career opportunities are waiting for you!